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Free HTML email templates

admin — Tue, 04 May 2010 22:39:46 +0000

Getting your email to look great in all the major email clients can be a challenge at times, so we’ve done the hard work for you with these free email templates. We’ve tested them in all the major email clients, so add your own content. Contact us for more information

What is email marketing and how can it benefit your business?

admin — Mon, 03 May 2010 06:01:35 +0000

You can’t just send a graphical email to large groups of recipients through your normal email program and sending a plain text email to your clients is just not professional.
If you don’t know much about email marketing imagine this:

	Subscribe Setup a subscription form on your website and gather information about your clients in a list. This can be done by asking clients to participate in surveys, enter competitions or you could offer a monthly newsletter. We can help set this up for you and store the subscription information on your very own Tracemail bulk emailing account.
	Send Once you have collected a list of subscribers, email your marketing material to them and keep them up to date with regular information, promotions, specials, competitions and more. Keep them coming back to your website or advertise a new product or service.
	Analyse Once you have emailed your clients your marketing material track your email campaign statistics using Tracemails advanced reporting software. See how many people opened your email, clicked on links or unsubscribed. You can even segment your lists to target specific recipients depending on their submitted information.

Common email marketing misconceptions

admin — Mon, 03 May 2010 05:56:40 +0000

You can’t send professional graphical emails to large groups of recipients using your normal email program
You need a specialized bulk email application that can handle large sends without crashing servers or taking forever to send. An application that tracks statistics of your email campaigns and automatically manages unsubscribers. Tracemail offers an advanced ‘online’ bulk emailing solution which can manage your subscriber lists and return real-time stats such as how many people open your email and click on any links you may have inside as well as other useful features. Find out more about Tracemails application feature
Email marketing is NOT spamming
It is against the law to email your companies marketing material to recipients who have not opted in to receive it. Proper email marketing is subscriber based and you must build up your own list of email addresses from website subscription forms competitions, surveys etc. Tracemail goes to great lengths to make sure your email campaigns are not marked as spam and that they comply with CAN-SPAM laws.
You may need a graphical HTML email professionally created
We have found time and time again when clients try to create their own graphical HTML emails or even update an existing one they do not display well in every recipients email programs. Either the text formatting is broken or the HTML code is poor. There are many different email readers out there such as Outlook, Gmail and Thunderbird to name just a few and they each have their own way of displaying emails. At Tracemail we can design and build your graphical emails so they display well in all major email clients (there is much to know).

Capitalise on Mobile Phone email

admin — Mon, 03 May 2010 05:55:55 +0000

With the advent of the Iphone and many other smart phones, viewing graphical emails on your phone is as easy as it is to send a text message.

As more and more people purchase these phones the opportunity to reach your clients instantly with specials, news or other marketing material via email maybe too good to miss. Traditionally this has been done using SMS but this could become a thing of the past as the amount of SMS content and format is limited and basic to say the least compared to what can be achieved with a well designed graphical email.