Common email marketing misconceptions
- You can’t send professional graphical emails to large groups of recipients using your normal email program
You need a specialized bulk email application that can handle large sends without crashing servers or taking forever to send. An application that tracks statistics of your email campaigns and automatically manages unsubscribers. Tracemail offers an advanced ‘online’ bulk emailing solution which can manage your subscriber lists and return real-time stats such as how many people open your email and click on any links you may have inside as well as other useful features. Find out more about Tracemails application feature
- Email marketing is NOT spamming
It is against the law to email your companies marketing material to recipients who have not opted in to receive it. Proper email marketing is subscriber based and you must build up your own list of email addresses from website subscription forms competitions, surveys etc. Tracemail goes to great lengths to make sure your email campaigns are not marked as spam and that they comply with CAN-SPAM laws.
- You may need a graphical HTML email professionally created
We have found time and time again when clients try to create their own graphical HTML emails or even update an existing one they do not display well in every recipients email programs. Either the text formatting is broken or the HTML code is poor. There are many different email readers out there such as Outlook, Gmail and Thunderbird to name just a few and they each have their own way of displaying emails. At Tracemail we can design and build your graphical emails so they display well in all major email clients (there is much to know).
