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	<title>Tracemail</title>
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	<link>http://www.tracemailmarketing.com.au</link>
	<description>Email Marketing Services</description>
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		<title>Free HTML email templates</title>
		<link>http://www.tracemailmarketing.com.au/free-html-email-templates/</link>
		<comments>http://www.tracemailmarketing.com.au/free-html-email-templates/#comments</comments>
		<pubDate>Tue, 04 May 2010 22:39:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=126</guid>
		<description><![CDATA[Getting your email to look great in all the major email clients can be a challenge at times, so we’ve done the hard work for you with these free email templates. We’ve tested them in all the major email clients, so add your own content. Contact us for more information



























































]]></description>
			<content:encoded><![CDATA[<p>Getting your email to look great in all the major email clients can be a challenge at times, so we’ve done the hard work for you with these free email templates. We’ve tested them in all the major email clients, so add your own content. <a href="/contact/">Contact us for more information</a><span id="more-126"></span></p>
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		<item>
		<title>Email Marketing Services</title>
		<link>http://www.tracemailmarketing.com.au/online-email-marketing-software/</link>
		<comments>http://www.tracemailmarketing.com.au/online-email-marketing-software/#comments</comments>
		<pubDate>Mon, 03 May 2010 09:04:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=104</guid>
		<description><![CDATA[Email marketing is a highly cost-effective way of sending your companies communications electronically and keep your customers in the loop. 
Build strong customer relations by using effective professionally designed graphical emails to market your company. Send email newsletters, promotions and competitions. Keep them coming back to your website or advertise a new product or service.
We [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Email marketing is a highly cost-effective way of sending your companies communications electronically and keep your customers in the loop. </strong></p>
<p><strong>Build strong customer relations by using effective professionally designed graphical emails to market your company. Send email newsletters, promotions and competitions. Keep them coming back to your website or advertise a new product or service.</strong></p>
<p><strong>We offer a complete Email Marketing service from our advanced bulk emailing software to custom graphical email design.</strong></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is email marketing and how can it benefit your business?</title>
		<link>http://www.tracemailmarketing.com.au/what-is-email-marketing-and-how-can-it-benefit-your-business-2/</link>
		<comments>http://www.tracemailmarketing.com.au/what-is-email-marketing-and-how-can-it-benefit-your-business-2/#comments</comments>
		<pubDate>Mon, 03 May 2010 06:01:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=85</guid>
		<description><![CDATA[You can&#8217;t just send a graphical email to large groups of recipients through your normal email program and sending a plain text email to your clients is just not professional.
If you don&#8217;t know  much about email marketing imagine this:




Subscribe
Setup a subscription form on your website and gather information about your clients in a list. [...]]]></description>
			<content:encoded><![CDATA[<p>You can&#8217;t just send a graphical email to large groups of recipients through your normal email program and sending a plain text email to your clients is just not professional.<span id="more-85"></span><br />
<strong>If you don&#8217;t know  much about email marketing imagine this:</strong></p>
<table class="posttd" border="0" cellspacing="0" cellpadding="20" width="100%">
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<tr>
<td align="left" valign="top"><img src="../images/what-is-email-marketing-1.png" alt="" width="179" height="170" /></td>
<td width="100%" align="left" valign="top"><strong>Subscribe</strong><br />
Setup a subscription form on your website and gather information about your clients in a list. This can be done by asking clients to participate in surveys, enter competitions or you could offer a monthly newsletter. We can help set this up for you and store the subscription information on your very own <a href="../features/">Tracemail bulk  emailing account</a>.</td>
</tr>
<tr>
<td align="left" valign="top"><img src="../images/what-is-email-marketing-2.png" alt="" width="179" height="170" /></td>
<td align="left" valign="top"><strong> Send</strong><br />
Once you have collected a list of subscribers, email your marketing material to them and keep them up to date with regular information, promotions, specials, competitions and more. Keep them coming back to your website or advertise a new product or service.</td>
</tr>
<tr>
<td align="left" valign="top"><img src="../images/what-is-email-marketing-3.png" alt="" width="179" height="125" /></td>
<td align="left" valign="top"><strong> Analyse</strong><br />
Once you have emailed your clients your  marketing material track your email campaign statistics using <a href="../features/">Tracemails</a> advanced reporting software. See how many people opened your email, clicked on links or unsubscribed. You can even segment your lists to target specific recipients depending on their submitted information.</td>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common email marketing misconceptions</title>
		<link>http://www.tracemailmarketing.com.au/common-email-marketing-misconceptions/</link>
		<comments>http://www.tracemailmarketing.com.au/common-email-marketing-misconceptions/#comments</comments>
		<pubDate>Mon, 03 May 2010 05:56:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=78</guid>
		<description><![CDATA[
You can&#8217;t send professional graphical emails to large groups of recipients using your  normal email program
You need a specialized bulk email application that can handle large sends without crashing servers or taking forever to send. An application that tracks statistics of your email campaigns and automatically manages unsubscribers. Tracemail offers an advanced ‘online’ bulk [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li><strong>You can&#8217;t send professional graphical emails to large groups of recipients using your  normal email program</strong><span id="more-78"></span><br />
You need a specialized bulk email application that can handle large sends without crashing servers or taking forever to send. An application that tracks statistics of your email campaigns and automatically manages unsubscribers. Tracemail offers an advanced ‘online’ bulk emailing solution which can manage your subscriber lists and return real-time stats such as how many people open your email and click on any links you may have inside as well as other useful features. <a href="../features/">Find out more about  Tracemails application feature</a></li>
<li><strong>Email marketing is NOT spamming</strong><br />
It is against the law to email your companies marketing material to recipients who have not opted in to receive it. Proper email marketing is subscriber based and you must build up your own list of email addresses from website subscription forms competitions, surveys etc. Tracemail goes to great lengths to make sure your email campaigns are not marked as spam and that they comply with CAN-SPAM laws.</li>
<li> <strong>You may need a graphical HTML email professionally  created</strong><br />
We have found time and time again when clients try to create their own graphical HTML emails or even update an existing one they do not display well in every recipients email programs. Either the text formatting is broken or the HTML code is poor. There are many different email readers out there such as Outlook, Gmail and Thunderbird to name just a few and they each have their own way of displaying emails. At Tracemail we can <a href="../design/">design and build your graphical emails</a> so they display well in  all major email clients (there is much to know).</li>
</ol>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capitalise on Mobile Phone email</title>
		<link>http://www.tracemailmarketing.com.au/capitalise-on-mobile-phone-email/</link>
		<comments>http://www.tracemailmarketing.com.au/capitalise-on-mobile-phone-email/#comments</comments>
		<pubDate>Mon, 03 May 2010 05:55:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=76</guid>
		<description><![CDATA[With the advent of the Iphone and many other smart phones, viewing graphical emails on your phone is as easy as it is to send a text message. 
As more and more people purchase these phones the opportunity to reach your clients instantly with specials, news or other marketing material via email maybe too good [...]]]></description>
			<content:encoded><![CDATA[<p>With the advent of the Iphone and many other smart phones, viewing graphical emails on your phone is as easy as it is to send a text message. <span id="more-76"></span></p>
<p>As more and more people purchase these phones the opportunity to reach your clients instantly with specials, news or other marketing material via email maybe too good to miss. Traditionally this has been done using SMS but this could become a thing of the past as the amount of SMS content and format is limited and basic to say the least compared to what can be achieved with a well designed graphical email.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.tracemailmarketing.com.au/capitalise-on-mobile-phone-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Design</title>
		<link>http://www.tracemailmarketing.com.au/email-design/</link>
		<comments>http://www.tracemailmarketing.com.au/email-design/#comments</comments>
		<pubDate>Sat, 01 May 2010 05:03:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=58</guid>
		<description><![CDATA[We  are committed to designing quality email templates that can be custom one off designs or choose from our free pre built email templates

Custom template design
We will design a new email template for you by researching your current branding and overall market to delivery an engaging email template. Your template will be designed for optimal [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We  are committed to designing quality email templates that can be custom one off designs or choose from our free </strong><a href="/free-html-email-templates/"><strong>pre built email templates</strong></a></p>
<p><span id="more-58"></span></p>
<h2><a id="1" name="1"></a>Custom template design</h2>
<p>We will design a new email template for you by researching your current branding and overall market to delivery an engaging email template. Your template will be designed for optimal delivery.</p>
<p>Includes unlimited revisions, full testing in all the major email clients, and assistance with integrating the template into your email marketing software. <a href="/contact/">Contact us about a custom template</a>.<br />
<strong>Price: $200 </strong></p>
<h2><a id="2" name="2"></a>Have existing email design?</h2>
<p>We will take your existing HTML email template or your existing design and convert it to email friendly HTML and ensure it work in all major email clients. <a href="/contact/">Contact us about getting your email coded and tested</a>.<br />
<strong>Price: $100</strong></p>
<h2>Choose a pre-built template</h2>
<p>Put your company logo and content into a <strong>free</strong> pre-built template ready to send. <a href="/free-html-email-templates/">View the templates here</a>.</p>
<p><strong>We specialize in designing:</strong></p>
<ul>
<li>Newsletters</li>
<li>Landing pages</li>
<li>Press releases</li>
<li>Competitions</li>
<li>Surveys</li>
<li>Promotions</li>
<li>Product launches</li>
<li>And more..</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easily create email campaigns</title>
		<link>http://www.tracemailmarketing.com.au/reporting-and-analytics/</link>
		<comments>http://www.tracemailmarketing.com.au/reporting-and-analytics/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 04:13:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=39</guid>
		<description><![CDATA[Import your creative with a single click and use our integrated testing tools to make sure they look great in all recipients email programs.

Room to express yourself
Built with designers in mind, you can create your email designs using your favorite tools and then import them into your account with the click of a mouse. We&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Import your creative with a single click and use our integrated testing tools to make sure they look great in all recipients email programs.<span id="more-39"></span><br />
</strong></p>
<h2>Room to express yourself</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/room-to-express-yourself.png" alt="" width="200" height="149" />Built with designers in mind, you can create your email designs using your favorite tools and then import them into your account with the click of a mouse. We&#8217;ll automatically move all your CSS inline for the best results in email clients like Gmail and Outlook.</p>
<p><span style="color: #c0c0c0;">.</span></p>
<h2>Single click design and spam testing</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/spamcheck.gif" alt="" width="200" height="167" />Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you.</p>
<p>Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Gmail, Yahoo Mail, Hotmail, Outlook and AOL.</p>
<p>We’ll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.</p>
<p><a href="http://www.tracemailmarketing.com.au/list-management-made-simple/"><strong>Go to &#8211; Manage Lists and Subscribers » </strong></a></p>
<h2>Everything you need to create successful<br />
email campaigns:</h2>
<p><strong>Personalization</strong><br />
<em>Make it personal by inserting your subscribers name or the last product they purchased. </em></p>
<p><strong>Forward to a friend</strong><br />
<em>Let your recipients spread the word virally and we’ll track the results.</em></p>
<p><strong>Only pay when you send</strong><br />
<em>Simple pricing that means you only pay when you send, no monthly or hidden fees. </em></p>
<p><strong>Send in any time zone </strong><br />
<em>Full control over when your recipients will receive your campaigns. </em></p>
<p><strong>Free campaign archive </strong><br />
<em>Add a line of code to your site for a full archive that automatically updates. </em></p>
<p><strong>Powerful reports</strong><br />
<em>Track the opens, clicks, forwards, unsubscribes, bounces and more.</em></p>
<p><strong>Google Analytics </strong><br />
<em>Automatically track your campaign related sales and conversions in GA. </em></p>
<p><strong>Top notch deliverability </strong><br />
<em>Authentication, relationships with ISP’s and more ensure your emails are delivered.</em></p>
<p><strong>Simple editor </strong><br />
<em>Build templates and your own campaigns with ease. </em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manage subscriber lists</title>
		<link>http://www.tracemailmarketing.com.au/list-management-made-simple/</link>
		<comments>http://www.tracemailmarketing.com.au/list-management-made-simple/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 04:00:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=34</guid>
		<description><![CDATA[We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you&#8217;ve got a small list, or need to get into  segmenting and personalization, we&#8217;ve got you covered.

Never touch a spreadsheet again
Tracemail will handle all new signups, unsubscribes, bounces and even spam complaints for you behind [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you&#8217;ve got a small list, or need to get into  segmenting and personalization, we&#8217;ve got you covered.</strong></p>
<p><strong><span id="more-34"></span></strong></p>
<h2>Never touch a spreadsheet again</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/spreadsheet.png" alt="" width="200" height="150" />Tracemail will handle all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.</p>
<p>Every email you send includes a single-click unsubscribe link and our preference center feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.</p>
<h2>Customize the signup and unsubscribe process</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/customise-the-signup.png" alt="" width="200" height="130" />You can create as many different lists as you need for yourself. You only need to pay when sending a campaign, so list management is free.</p>
<p>Better still, you can completely customize the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.</p>
<h2>Target groups of subscribers and make it personal</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/add-field.png" alt="" width="109" height="150" />You can easily extend your lists to capture anything and everything about your subscribers. Whether it&#8217;s address, phone number or favourite lipstick. Not only that, but you can easily personalize your emails with any of the custom data you&#8217;ve captured.</p>
<p>Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you&#8217;ve captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.</p>
<p><a href="/real-time-campaign-statistics/"><strong>Go to &#8211; Reporting and Analytics » </strong></a></p>
<h2>Powerful List Management Features</h2>
<p><strong>Signup Forms </strong><br />
<em>Use our simple form builder to create signup forms you can easily add to your site.</em></p>
<p><strong>Custom Fields </strong><br />
<em>Store anything you like on subscribers and easily insert them into email content. </em></p>
<p><strong>Segments </strong><br />
<em>Send targeted campaigns to groups of subscribers based on your own criteria.</em></p>
<p><strong>Export to Excel</strong><br />
<em>Select the fields and export any list in your account straight to Excel.</em></p>
<p><strong>Customize Everything </strong><br />
<em>Change the look and feel of the entire signup and unsubscribe process. </em></p>
<p><strong>Suppression lists </strong><br />
<em>Never send to anyone who has unsubscribed, bounced or marked you as spam. </em></p>
<p><strong>Confirmed Opt-in </strong><br />
<em>Require subscribers to confirm their email address when signing up to your list.</em></p>
<p><strong>RSS feed for list activity </strong><br />
<em>Track new subscriber activity for any of your lists without needing to login. </em></p>
<p><strong>Preference Centers </strong><br />
<em>Let your recipients manage their own subscription preferences. </em></p>
<p><strong>Flexible importing</strong><br />
<em>No matter format your lists are in, we make it easy to import into your account.</em></p>
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		<title>Online Email Marketing Software</title>
		<link>http://www.tracemailmarketing.com.au/easily-create-email-campaigns-2/</link>
		<comments>http://www.tracemailmarketing.com.au/easily-create-email-campaigns-2/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 03:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=15</guid>
		<description><![CDATA[Send beautiful graphical email campaigns to your subscribers using our advanced bulk email marketing application. Login and manage your own campaigns or let us manage the whole process for you.
No setup fees. No monthly fees. You only pay when you send an email campaign.
View Tracemails application features below or contact us for login details to [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><strong>Send beautiful graphical email campaigns to your subscribers using our advanced bulk email marketing application. Login and manage your own campaigns or let us manage the whole process for you.</strong></p>
<p><strong>No setup fees. No monthly fees. You only pay when you send an email campaign.</strong></p>
<p><strong>View Tracemails application features below or contact us for login details to our demo account.</strong></p>
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		<title>Real-time campaign statistics</title>
		<link>http://www.tracemailmarketing.com.au/hello-world/</link>
		<comments>http://www.tracemailmarketing.com.au/hello-world/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 09:54:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://www.tracemailmarketing.com.au/?p=1</guid>
		<description><![CDATA[Import your creative with a single click and use our integrated testing tools to make sure they look great in all email programs.]]></description>
			<content:encoded><![CDATA[<p><strong>Tracemail provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.</strong></p>
<p><strong><span id="more-1"></span></strong></p>
<h2>Campaign Reports</h2>
<p><img src="../images/open-chart.gif" alt="" width="405" height="99" /></p>
<p>The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.</p>
<p>See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.</p>
<h2>From big picture to close-up</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/from-big-picure-to-close-up.png" alt="" width="200" height="154" />Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.</p>
<p>Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?</p>
<p>All this and more is at your fingertips for every subscriber in your account and is updated in real-time.</p>
<h2>Compare campaigns and spot trends</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/compare-campigns-and-spot-trends.png" alt="" width="200" height="115" />Statistics like open and click rates are useful for each campaign, but it&#8217;s when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn&#8217;t working in the emails you send.</p>
<p>By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don&#8217;t.</p>
<h2>Which email clients are they using?</h2>
<p><img class="alignright" style="border: 1px solid #dddddd;" src="../images/email-clients-thumb.jpg" alt="" width="200" height="132" />The hardest part about designing emails is making them look great in the dozens of email clients out there. Our email client report makes that a thing of the past by showing exactly which email clients your subscribers are using.</p>
<p>When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.</p>
<h2>Powerful Reporting Tools</h2>
<p><strong>Google Analytics</strong><br />
<em>Automatic Google Analytics link tagging to easily track your sales and conversions.</em></p>
<p><strong>Forward to a friend </strong><br />
<em>Track viral activity by seeing exactly which subscribers forward on to a friend. </em></p>
<p><strong>Compare Campaigns </strong><br />
<em>Spot trends by comparing opens, clicks and more for multiple campaigns at once. </em></p>
<p><strong>Link Clicks </strong><br />
<em>Learn what subscribers are interested in by which links were popular, who clicked. </em></p>
<p><strong>Bounces</strong><br />
<em>See who bounced and why, and we’ll figure out if we should try again or remove. </em></p>
<p><strong>Unsubscribes</strong><br />
<em>We make sure you don’t accidentally try and send to them again in the future. </em></p>
<p><strong>Spam Complaints</strong><br />
<em>Integration with Yahoo!, Hotmail and more mean we can report on complaints. </em></p>
<p><strong>Export to Excel </strong><br />
<em>Export all reporting data to Excel for offline storage or further analysis.</em></p>
<p><strong>Activity Timeline </strong><br />
<em>See your complete history with every subscriber in a handy timeline. </em></p>
<p><strong>Top notch delivery </strong><br />
<em>Authentication, relationships with ISP’s and more ensure your emails are delivered.</em></p>
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